Ninety-five percent of homebuyers use the Internet to shop for a home, according to the National Association of REALTORS.® People looking for homes can take a look at yours through multiple photos, videos and virtual tours. So you may be wondering if holding an open house is worth the time and effort.
After searching on the Internet most homebuyers drive around scoping out neighborhoods and locations. They often choose several homes to drive by, and an open house could tip them favorably toward your neighborhood and home. Open houses allow buyers to view homes without obligation, and an open house helps them form their preferences, compromises and deal-breakers.
An open house is only effective if it shows the home to its fullest advantage. Deep cleaning, de-cluttering, de-personalizing, and staging are imperative, just as they are for showings by appointment. Your pets should be out of the home for the day, and you should make plans to be gone while your home is open to the public.
That said, less than nine percent of buyers chose the home they bought from yard signs and open houses. Instead, 90 percent used the services of a real estate agent, which means an open house is only one piece in the overall marketing plan for selling your home.
Contact me at 561-809-6746 if an open house should be part of your home’s marketing plan. Keep in mind that you may be in a market where homes are selling so quickly that an open house isn’t necessary, but in most markets, you should employ all the ways homebuyers shop for a home.